What did you see last time you browsed the contents of your Instagram feed?
If you’re like me, you’ve been overwhelmed with selfies, images of food that looks delicious, videos of pets and inspiring quotes.
There are probably not numerous interesting posts from small-sized businesses.
Unfortunately, many small-scale businesses don’t have an account using Instagram. Most of the time, they do not want to learn to use it or aren’t convinced that it will help enhance their business.
They’re not. The Instagram platform could help small-scale businesses grow. You can buy 1000 followers with Mr. Insta for your business account in the beginning.
1. Follow, find, and engage with your ideal clients
Finding the ideal customer finding your ideal clients on Instagram isn’t difficult. The first thing you need to do is check out the accounts following similar businesses to yours. If they’re already following them, they’re likely curious about what your company offers.
For instance, if you’re a fitness expert who offers online weight loss programs, it’s good to follow a few followers of famous fitness experts. If you’re a marketing firm, it’s best to follow those who follow prominent marketing agencies.
The picture is clear.
Don’t be fooled – not all the people you follow will follow back. However, some will have a chance, and there’s a high possibility that they’ll connect with you when you’re making the right content.
You can then begin engaging with them by commenting or liking their pictures or photos and sending them direct messages.
Keep this in your mind:
If you send out spam messages or post generic comments that don’t match the account or photo that you’re commenting on, you’ll hurt your reputation and make people uncomfortable. Spend the time toform a real relationship with your readers, and eventually, your efforts will be rewarded.
2. Create content that is appealing to your intended audience
You’ve identified your customers, but do you know what content will get them to engage with your brand’s page on Instagram?
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If you’re not, get started investigating. Look over the accounts of your competition and determine what types of images are most popular and get the most engagement there. Naturally, you wouldn’t want to copy those images. However, you could use them in the creation of the content for your posts.
If you’re not sure what type of content to post on Instagram, here are some suggestions:
- Behind-the-scenes videos
- Inspirational quotes
- Staff selfies
- Blog post images
- Sneak peeks at the product
- Products arrangements
Try a few (or the entire set) of them, and then see which is most effective in generating engagement. You can then alter your posting strategy according to what your audience likes most.
3. Create your bio with care
Instagram isn’t LinkedIn; it’s more informal. You don’t need to create boring, boring, and boring bios filled with business terminology.
Instead, choose a lighter-hearted style to personalize your brand. Consider your ideal client, and then create the bio of your business in a manner that is appealing to them.
Look at the way Lime Crime uses vertical spacing and emojis? The format of their bio is more intriguing than it would be if it were just an uninteresting sentence about their business.
I’m not saying you should incorporate emojis in your bio or vertical format. Think about the people you want to reach and what they would like to read in your bio. Also, examine the things you have seen your most popular competitors doing. Based on this, you’ll be able to decide on how to write your bio.
Tips: While it’s good to be imaginative when writing your bio, don’t reduce clarity for imagination. Your bio should clearly describe the things your business does in a manner that will allow those who visit your profile to understand what it is quickly.
4. Upload high-quality images
Do not worry; you don’t require any professional photography expertise and a top camera to achieve this. All you need is an iPhone camera.
Here are some DIY photography tips that you can apply to improve the quality of your photos:
- Make use of natural lighting to benefit. If you’re shooting outside, make sure to hit at the end of the afternoon, in the evening when lighting is the best. Open the windows (or your curtains) to be ready to go if you’re indoors!
- Avoid using the front camera if you can avoid it. Using the back camera on your phone can produce higher-quality photographs.
- Edit your images. Don’t (I repeat it, do not) apply the filters available in the Instagram application! Instead, use a photo editor application and adjust until your picture looks like professionals have taken it.
If you have an iPhone and want to understand how you can use it to create unique photographs, take a look at the iPhone photography school blog. It’s packed with tips to improve photos with more quality! Photographs!
5. Make use of hashtags
If you’re using hashtags, take a look at what keywords your potential customers may be looking for that are also applicable to your picture. For instance, if you’re operating a blog on entrepreneurship and posting inspirational quotes on the Instagram page, you may want to use hashtags like #entrepreneur, #mondaymotivation, and so on.
Explore various hashtag combinations and determine which ones work most effectively. If your hashtags are relevant to the picture you’re posting and your intended users, they’ll be acceptable.
A word of caution:
Please do not overdo it by using too many hashtags. If you include more than 15 hashtags each time, you post photos, that are not a good idea. You’ll appear unprofessional or desperate. This could affect your reputation. I guarantee you that it’s certainly not worthy of any number of likes.
How many hashtags should you employ?
Use between 3 and 5 hashtags in each post. That way, you will be able to include enough hashtags to increase engagement but not too numerous that your page appears silly.
6. Offer discounts
If your business is an online store, it is possible to gain additional followers and keep your existing followers on your account by offering discounts exclusive to the version on Instagram.
All you have to do is create a graphic showing the discount percentage and discount coupon (you can do this easily by using the Canva program) and explain how to apply the discount code in the caption.
However, you don’t need to be an owner of an eCommerce store to use this advice. Be creative and find ways to provide special discounts for the items and services you provide.
7. Make sure that your feed is cohesive
To build a solid brand for yourself on Instagram for your business, you require an organized feed. Ideally, your images should adhere to a consistent hue (if you have a style guideline for your brand, follow it). Also, you must apply the same filter or editing process for each image you post.
8. Craft some killer copy
Don’t undervalue the power of your writing when creating the captions to the captions on your Instagram posts. The captions you write can be the difference between one like or 1,000 likes; therefore, be patient when writing and ensure that the content is top-quality.
Remember the fact that Instagram captions can be helpful to create your brand. If your brand’s image is edgier, create something interesting. If your brand is upbeat, then write something positive.
Whatever you choose to write in your captions, you should tailor your message to reflect your brand’s identity and the desired audience. This will help you get better results overall through the consequences of your Instagram marketing actions.
Like other things, the outcomes you will get from your small-scale firm’s Instagram account will be contingent on the amount of effort you invest in it.
Follow these tips regularly, and you’ll be able to be confident that you’ll soon notice your following expand. Keep up the excellent work, and who knows, Instagram marketing could become one of the most effective ways of connecting to new clients!